Google on Tuesday rolled out a developer preview of its new AMP story format, which is designed to give content publishers an easy way to deliver news and information on mobile devices with visually rich, tap-through stories. "On mobile devices, users browse lots of articles, but engage with few in-depth," noted Rudy Galfi, product manager for AMP at Google. "Images, videos and graphics help publishers to get their readers' attention as quickly as possible and keep them engaged through immersive and easily consumable visual information," he pointed out. Built on the AMP infrastructure, stories are displayed on the mobile Web at speeds that rival resident apps. In addition, AMP story pages can be hosted at a publisher's website and linked to other locations on the site to enhance discovery. As part of the AMP ecosystem, discovery platforms can take advantage of pre-renderable pages, optimized video loading and caching to optimize deliver